What a buyer wants in a sample pack

Send it quickly, and send what they asked for

Interest cools fast. Send within a few days, and send the drinks they asked about, not your whole range.

What goes in the box

• The drink, well packed and labelled as it will be on shelf.
• One page: what it is, strength, sizes, bottles per case, cases per pallet, your export price and terms, and your contact details.
• A note saying who it's for and what they asked for, so it doesn't get lost in a pile of boxes.

Check the shipping first

Not every courier takes alcohol, and sending across borders can mean duty and paperwork. Agree with the buyer who pays, and use a courier that ships drinks.

Follow up once

About a week after it lands, ask what they thought. Once. If it's a no for now, thank them and keep the door open.